By using direct-response digital marketing techniques for small businesses effectively, you can boost your sales and profits quickly…
If you don’t have an effective way to generate leads, sales and profits CONSISTENTLY, your business is doomed to fail…
The best kept secret of successful entrepreneurs is leverage.
Leverage is the difference between a struggling and successful business.
Leverage is about focusing your time, money and effort on what will make the biggest impact on your business.
Marketing can offer the biggest leverage in any business. Even a small improvement in marketing can have a MULTIPLYING effect on your sales and profits.
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By using direct-response digital marketing strategies, you have the power to generate customers whenever you want and overcome the biggest roadblocks to getting more sales and profits. It doesn’t matter if you have an UNKNOWN brand… it doesn’t matter if you have a new business with ZERO customers… it doesn’t matter if you have a new blog or site with ZERO traffic, you can still generate leads, customers, sales and profits.
Your marketing strategies can make or break your small business… especially if you’re a solo entrepreneur running a one-person enterprise. They can also determine how quickly or slowly you succeed.
Whether your business is going to succeed or fail — whether your success comes quickly or slowly — depends a lot on the marketing strategies that you’re using.
If you’re like most entrepreneurs and marketers, you’re probably bombarded with an overwhelming amount of information about business promotion. It can be hard to figure out which strategies will help your business the most.
It’s extremely important to take into consideration your time limitations and budget challenges when you choose techniques that can boost your sales and profits. You need to focus on the most essential strategies that can maximize your results while minimizing your cost, time, and effort.
It’s probably tempting to use many promotion strategies that your competitors are using, but that can actually hurt your business.
When you have too much to do… when you feel too overwhelmed, you won’t be able to do your marketing consistently.
Consistency is critical for any strategy to be effective…
You need to apply the 80/20 Rule to your business promotion… especially if you’re a solo entrepreneur with limited time, money and resources. This is the best way to focus on the top 20% of strategies that can give you up to 80% of your desired results.
Did you know?
It only takes ONE customer-generating marketing campaign to get game-changing sales and profits for your business.
Once you have even just a single marketing campaign bringing you more customers day after day… your business and your life can change dramatically.
But, it’s important to keep this in mind…
You need to be realistic and manage your expectations about your results.
You’re probably not going to have a profitable campaign on your first try. You may have to try multiple times.
Whether you’re a new or an advanced marketer, most of your marketing campaigns will NOT be profitable. Some will break even (total revenue will equal total costs). Others will lose money. Few will become profitable.
It’s not really about you; so, don’t take it personally.
It’s just how marketing works. Something about the specific offer, landing page, strategy or the combination of the offer, landing page and strategy will not work… and you will not get any sales or conversions.
To be practical about it, expect that less than 20% of products and services will generate 80% of your sales and profits using the right promotion. (The 80/20 Rule applies to business promotion also.)
The worst thing you can do is quit because “marketing doesn’t work” or some other equally flawed thinking.
Take the time to learn the right way to promote the right offers and you will eventually figure out what works for you. All seasoned marketers and entrepreneurs online had to go through this process.
You can think about it this way…
Creating profitable marketing campaigns is like drilling for oil. You will hit some dry wells before you find a massively profitable oil gusher.
So, just keep learning. Keep moving forward.
Let your tracking system tell you which business promotions are working for you.
Just follow the money…
Repeat and keep scaling those campaigns that are generating profits for you.
You need to STOP doing ineffective marketing strategies that are wasting your time and failing to generate results. Instead, you need to focus on strategies that generate sales, profits and SPENDABLE income.
Digital Marketing Techniques for Small Businesses
- DIY Business Marketing Strategies for Rapid Growth? Choose Wisely [Part 1 of 4]
- DIY Business Marketing Strategies for Rapid Growth? Choose Wisely [Part 2 of 4]
- DIY Business Marketing Strategies for Rapid Growth? Choose Wisely [Part 3 of 4]
- DIY Business Marketing Strategies for Rapid Growth? Choose Wisely [Part 4 of 4]
- Applying the 80/20 Rule for Business Marketing and Achieving More With Less
- 10 Video Marketing Marketing Statistics That Can Boost Your Business
- Selling Anything Online? Learn Cross-Device Customer’s Purchase Path
- The #1 Cause of High Small Business Failure Rate (and How to Fix It)
- 80 Marketing and Advertising Quotes
- Marketing Strategy Cheat Sheet [Infographic]
- How to Generate Traffic On Demand: Free and Paid Marketing Strategies
- 8 Tips for Landing Page Optimization to Increase Sales and Conversions
- Landing Page Best Practices for Increasing Sales and Profits
- Tactical Marketing: Psychology of Colors
Search Engine Marketing
- Search Marketers Are Ignoring Call Conversions, Survey Shows
- SEO Best Practices 2015: How to Avoid SEO Mistakes and Penalties
- SEO Basics and Ranking Success Factors [Infographic]
- Adwords Tutorial: Boost PPC Results and Lower Cost
- Google Adwords PPC Advertising: How It Drives Traffic to Sites
Branding and Brand Marketing
- 7 Business Branding Tips From Brand Marketing Experts
- Brand Marketing: What Is Branding?
- 7 Powerful Effects of Brand Building and Positioning for Your Small Business
- Brand Identity: 6 Brand Building Tips For Your Small Business
- Brand Building: A Unique Brand Identity Can Give Your Small Business An Edge Over Competitors
- Brand Marketing: How Do You Build a Unique Brand Identity?
- Brand Marketing: A Unique Brand Identity Is Essential For Non-Profit and Small Business Success
Social Media Marketing
- Social Media Marketing Strategy: Survey of Very Small Businesses
- Top Social Media Sites: How to Boost Engagement and Sharing [Infographic]