Author: Allie Mendoza

Allie Mendoza is the CEO and Founder of Biz She Loves LLC. She helps coaches, professionals and other service-based business owners go from INVISIBLE to IN-DEMAND experts in their target markets. So, they can skyrocket their income and impact... WITHOUT working all the time.

You Need to Put Into Effect These Marketing Strategies That Are Essential for Building a Successful Business

There are marketing strategies that are ABSOLUTELY necessary for you to put into effect if you want to increase your sales and profits. They are essential to building a successful business…

If you try to skip these marketing essentials, you can delay your success… or even worse, you can guarantee your own failure.

By implementing these marketing essentials, you can dramatically boost your sales and profits. So, you can build your business without wasting lot of time, money and effort.

You Need to Put Into Effect These Marketing Strategies That Are Essential for Building a Successful Business

Some marketing strategies are essential to building a successful business. They can help dramatically boost your sales and profits. So, you can earn more while working less.

There’s a huge payoff for learning how to use marketing strategies effectively. You can avoid massive face-to-face rejection as well as wasting lot of time, money and effort.

How?

You can drive targeted traffic to the landing page for your marketing campaign:

  • The landing page can be a mini-site (this is a website about one offer). Alternatively, your landing page can be a one-page “sales presentation” on your website about one offer.
  • The term “offer” refers to a specific product or service featured on your landing page with buying incentives added, such as, discounts, bonuses and/or guarantees to make it more attractive or irresistible to potential customers.

Anyone who is interested will read the information about your offer on the landing page…

You don’t ever meet or talk to people who are not interested in your offer and do not want to buy or sign-up; so, it’s a rejection-free type of selling. Those who are interested will just sign-up or buy your offer 24/7.

Two Crucial Marketing Mistakes Most Entrepreneurs Are Making

Crucial mistakes #2 and #3: Most entrepreneurs keep trying to promote their products and services to everyone. To make matters worse, their websites try to sell everything to everyone. These crucial mistakes are variations of the “spray-and-pray” method of marketing.

Solutions: Instead of using a website that sells many things to your prospect, use a ONE-PAGE mini-site or landing page to sell ONE thing. Focus on getting targeted traffic to your landing page… not just any traffic.

Business is a numbers game. In a game of numbers, sometimes you’ll see instant results… sometimes you’ll see delayed results… and sometimes, you won’t see any results at all.

If you can use EFFECTIVE marketing strategies and present your product or service to as many people as possible, the numbers can work their magic for you.

By using the Internet effectively for marketing, you can have a lot of people looking at your offer 24 hours a day, 7 days a week.

How to Use the Internet and Digital Technology for Effective Marketing

It doesn’t matter what marketing strategy you’re using, it’s important to target and sort your prospects based on their receptiveness. This can save you a lot of time, money and aggravation.

You must target people who are more likely to be interested in your offer. In addition, you must sort curious people from those who are seriously ready to take action.

The advantage of using digital marketing strategies is that this sorting process can happen automatically.

By providing your marketing materials online, people who are searching for that particular information can read and evaluate what you have to offer 24/7.

Your prospects will go through some self-selection process; so, those who are searching for your particular information are also likely to be more receptive to your offer.

If you have a good sales and marketing system online, your prospects will sort themselves further. The ones that are seriously ready to take action will sort themselves from those who are merely curious.

How?

They will buy your product or sign-up for your service online.

If you have an effective sales and marketing system, this whole process can happen automatically 24 hours a day, 7 days a week.

How to Sort Receptive Prospects Using a Landing Page

Using your sales and marketing system online, you can quickly “funnel” a huge number of people through this sorting process.

Your landing page is an essential component of your automatic sales and marketing system online.

Using a landing page is a lot more effective for selling any product or service… instead of using a website,

Why?

A website usually has multiple links leading to multi-purpose information. It requires your prospect to make a decision about various things.

Having too many choices can be very distracting and confusing for prospects. So, it can keep them from making a decision to buy.

Using a landing page simplifies this process…

Your landing page should have a SINGLE purpose. It’s a “sales presentation” about only ONE product or service. So, it’s more effective for getting more conversions.

Your landing page needs to include a call to action (CTA). This tells your prospect what to do after reading and evaluating the information provided on the landing page: buy your product, sign-up for your service or get more information about your business.

By using a landing page with a SINGLE purpose and call to action, the decision for the prospect is narrowed down to a simple “yes” or “no”.

An effective landing page is EXTREMELY important for boosting your your sales and profits…

It is the first page that visitors see when they arrive at your blog or website. It serves as a point of entry for prospects after clicking on an advertising or a link.

By improving your landing page, you can increase its conversion rate by an average of 40% (based on a study done by MarketingSherpa).

You can learn more about sales-boosting landing pages here

By driving targeted traffic to your landing page, your “sales presentation” can be evaluated by a vast number of people simultaneously.

The ones that are ready to take action will buy your product or sign up for your service online. Yes, this automated marketing system can work 24/7… even while you’re asleep.