DIY Business Marketing Strategies for Rapid Growth? Choose Wisely [Part 2 of 4]

The 40-40-20 Rule for Direct-Response Marketing SuccessBy using direct-response digital marketing strategies, you can generate customers on demand and overcome the biggest roadblock to getting more sales and profits. It doesn’t matter if you don’t have a well-known brand… it doesn’t matter if you have a new business with ZERO customers… it doesn’t matter if you have a new blog or site with ZERO traffic, you can still generate leads, customers, sales and profits.

Driving massive traffic to your blog or site can be USELESS, if it’s the wrong traffic for your product or service. Instead, drive traffic targeted to potential customers who are highly interested, hungry or desperate for what you have to offer…

If you’re not getting any traffic to your blog or site, you’re not going to make any money selling your products or services – not one thin dime.

Business is a numbers game.

The more people that visit your site, the more potential sales you can get. If you want to make a lot of money online, you need a lot of traffic.

Here’s where it gets confusing ☹…

Most new marketers and entrepreneurs assume that if they can just drive a lot of traffic to their site, they can finally start “making the big bucks.”

This is not necessarily true….

Driving massive traffic to your site can be useless, if it’s the wrong traffic for your product or service.

Instead, you need traffic TARGETED to people most likely to respond to your offer.

The most converting traffic is targeted to people who are highly interested, hungry or desperate for your particular product or service. Why? You’re giving these potential customers exactly what they want. The most converting targeted traffic consists of people most likely to buy or sign-up for your offer.

To put it simply…

Converted Targeted Traffic = Money in the Bank

It doesn’t matter what business model you’re using – solo practice, e-commerce, brick-and-mortar store, home-based business selling digital or physical products – the more targeted traffic you can send to your products and services, the more sales and conversions you’re going to have.

Did you ever wonder why big businesses make a boatload of money?

It’s because they can generate a boatload of targeted traffic to their sites that they convert into sales and profits. By buying targeted traffic (prospects) and turning them into customers, they’re able to make millions over and over again.

Unfortunately, most entrepreneurs marketing their businesses online have two things going against them:

  • Lack of targeted traffic to their sites… that they can turn into new customers on autopilot
  • Lack of effective marketing knowledge and skills to convert their traffic to sales and profits

You can solve these marketing problems — for good.

DIY Direct-Response Digital Marketing Strategies Can Offer Entrepreneurs the CHEAPEST and FASTEST Path to Growing a Wildly Profitable Business

Direct-response marketing empowers small businesses to gain a competitive edge on a small budget.

Do-it-yourself (DIY) direct-response digital marketing strategies can offer small business owners, startup founders and other entrepreneurs the CHEAPEST and FASTEST path to building a profitable business.

To learn more about direct-response marketing and digital marketing strategies, read on…

What Is Direct-Response Marketing?

Direct-response marketing (also known as direct-to-consumer or direct marketing) sends its message directly to consumers. It is designed to get an immediate response from them through a clear call-to-action, such as, buy a product, call a phone number, sign up for a service or fill out a request for more information.

The results from direct marketing can be measured directly based on the response rate.

Direct marketing enables businesses to get customers for their products or services… even if they don’t have a well-known brand. The success of campaigns depends on the proposition, offer, communication, choice of channel and the target customer. It’s less dependent on the brand strength.

The 40-40-20 Rule for Direct Marketing Success

A successful direct-response marketing campaign is dependent on the following:

    • 40% is due to the target market
    • 40% is due to the quality of the offer
    • 20% is due to the marketing message

You can have a successful marketing campaign if you have an attractive offer for a product or service communicated with the right marketing message to the right target market.

What this means for new marketers…

40% of the success of your direct-response marketing campaign depends on effective market research to find the right target market; you need to target potential customers who are highly interested, hungry or desperate for what you have to offer.

40% of the success of your direct-response marketing campaign depends on the quality or attractiveness of your offer (your product or service).

The attractiveness of your offer is affected by buying-incentives you include with your product or service. For example, your “offer” can include a discount, bonus, guarantee and other incentives for your prospects to buy your product or service.

If you have an attractive offer for your product or service (40%) and the right target market (40%), you already have 80% of what you need to have a successful direct-response marketing campaign.

This is sooo important…

Only 20% of a successful campaign depends on the marketing message or advertising copy.

So, if you’re just starting out marketing your products or services and you’re lacking in confidence or intimidated by the whole process… you can relax.

It’s important to know that you can have a mediocre or even bad marketing copy… and still generate sales and profits for your business.

No worries!

Anything worth doing is worth doing poorly until you learn to do it well. ~ Zig Ziglar

What’s even better?

Unlike face-to-face customer-attraction strategies, digital marketing doesn’t require you to endure humiliating rejection.

Instead, you only connect with interested prospects and customers… AFTER they buy your products and services or subscribe to your newsletter.

If they have questions, prospects may call or email you before taking action. Usually, you NEVER hear from non-buyers or non-subscribers.

What Is Digital Marketing?

According to Wikipedia, “digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”

Digital marketing includes search engine optimization (SEO), search engine marketing (SEM), content marketing, e-commerce marketing, social media marketing, e-mail direct marketing, display advertising and other promotions involving digital media.

In addition to online marketing strategies, it also extends to non-internet channels that provide digital media, such as, mobile phones. Most buyers and prospects are using smart phones to research products and services as well as make purchases.

Avoid Wasting Your Time and Money By Focusing Only On the MOST Profitable Marketing Campaign(s) for Your Business

You don’t actually have to use many marketing strategies. Doing too many things at the same time can be too costly, too overwhelming and too time consuming for busy entrepreneurs on a tight budget…

It only takes ONE customer-generating marketing campaign to get game-changing sales and profits for your business.

Of course, when you have more resources… you can create additional campaigns using multiple marketing strategies to generate even more sales and profits.

But, you don’t have to do it right away…

Even a single marketing campaign bringing you more customers day after day… can change your business and your life dramatically.