The biggest mistake coaches make is trying to target everyone. So, they’re not having a meaningful impact on anyone. If you’re offering the same coaching services as your competitors, you’ll fail to stand out. How will your prospects select you among many choices, if they can’t tell you apart from other coaches? If you don’t fix this problem, you’re always going to struggle to get clients.
Do you know where your next client is going to come from?
NO New Clients = NO Income Coming In
If you don’t have an effective way of getting new clients, your coaching business is doomed to fail…
Yes, it’s unfair… but, you can end up failing even if you’re a great coach.
Most coaches are failing to stand out from the crowd…
It’s hard to stand out from the crowd and grow your coaching business in a saturated marketplace.
What makes matters worse?
In this crowded marketplace, many coaches are offering virtually interchangeable services. They lack differentiation. So, they’re indistinguishable from their competitors.
This is a big problem for prospects looking for coaches to help them with their problems. They have too many choices of the same things.
If you fail to stand out… then you end up being just another coach.
If your prospects want to select your services among many choices, how can they do it when they can’t tell you apart from other coaches?