Did you know?
Marketing failure usually leads to business failure…
Yes, your business can end up failing… even if you have great products and services.
Doing too many marketing strategies that do not effectively generate sales and profits can cause you to run out of money rapidly before you can succeed. Instead of wasting your precious resources doing many ineffective marketing strategies, you can focus on the MINIMUM amount of work you need to do for marketing… which can generate MAXIMUM sales and profits.
Marketing failure can happen for different reasons…
Some entrepreneurs are not doing enough marketing for their businesses. But, others are doing too many INEFFECTIVE strategies.
The #1 reason for business failure is not knowing which marketing strategies are working and which ones are failing…
Instead of focusing only on profitable marketing strategies, most entrepreneurs keep doing ineffective strategies that are wasting their time, money and effort.
“I know half my advertising is wasted… I just don’t know which half.”
~John Wanamaker, a 19th century US store merchant considered to be the father of modern advertising
The problem is that we’re all getting overwhelming amounts of marketing information. It can be very confusing to figure out which strategies can really help your business succeed.
Crucial mistake #1: Most entrepreneurs do not deal effectively with information overload. You can keep yourself from generating sales and profits by using too many INEFFECTIVE marketing strategies!
Solution: Just focus on the MOST POWERFUL marketing strategies. How? By applying the 80/20 Rule or Pareto’s Principle to your business marketing, you can focus on 20% of strategies that can generate 80% of your results.
It’s really tempting to use many strategies, but that can actually hurt your business…
Why?
When you have too much to do… when you feel too overwhelmed, you won’t be able to do your marketing activities consistently and effectively.
Many entrepreneurs make the crucial mistake of using the “spray-and-pray” method of marketing. They try anything and everything… hoping and praying that something will eventually work.
Most entrepreneurs using the hit-or-miss “spray-and-pray” method of marketing are doomed to fail.
Why?
It’s not possible to do many strategies on a consistent basis. The amount of time, money and effort involved is limiting. It’s not sustainable.
Doing too many marketing strategies that do not effectively generate sales and profits can cause you to run out of money rapidly before you can succeed.
I know this from my own experience…
Before things started working for me, I was at my lowest point. I was very discouraged… and was almost running out of money for my business.
Here’s my advice…
Focus on the MINIMUM amount of work you need to do for marketing… which can generate MAXIMUM sales and profits.
You can end up FAILING even if you have great products, services or business ideas!
When you’re using too many strategies, you can NOT master any of them… and you end up not getting maximum results…
So, you can get the wrong impression that ALL digital marketing strategies do not work… when in reality, SOME can catapult you to success.
If you’re like most entrepreneurs, you’re probably building your business with limited time and money. Especially if you’re just starting out, it’s important to avoid being overwhelmed by having too many things to do.
Instead of trying to use many marketing strategies and working so hard, you can change your mindset…
Just focus on the MOST EFFECTIVE strategies for generating MAXIMUM RESULTS.
Here’s another way of looking at it…
A huge advantage of applying the 80/20 Rule or Pareto’s Principle to your business is that you can avoid wasting a lot of time and money by NOT doing 80% of the marketing tactics that will only generate 20% of your results.
This makes it a lot easier and cheaper for you to take massive action on the few marketing strategies that can generate the bulk of your income…
You can earn more and work less.
How Do You Know Which Marketing Strategies Can Generate the Bulk of Your Income?
By tracking and analyzing your sales and profits, you can identify which marketing campaigns are winners or losers. You can stop non-profitable campaigns and focus your attention on profitable campaigns that deserve most of your time, money and energy.
If you’re just starting out, you can just focus on ONE marketing strategy…
Which one?
The one that brings in the most profits based on information from your tracking and analysis.
Check out this article that covers tracking tools and how you can use them to focus only on the most profitable marketing activities that deserve your attention…
By taking massive action on 20% of strategies that can generate 80% of your results, you can focus on the best use of your time and money…
You can master a few marketing strategies that can help you achieve success…
Instead of wasting your precious resources doing many ineffective marketing strategies, you can avoid the #1 reason for business failure online. You can focus ONLY on the most essential and profitable strategies.
By applying the 80/20 rule to your marketing, you can earn more and work less.