As a niche specialist, you can solve SPECIFIC problems for high-paying clients in your target market. So, you can bring dream results for your dream clients. Most coaches assume incorrectly that they will limit their potential opportunities and income by specializing in a niche. It’s actually just the opposite. By targeting a niche, you can be a big fish in a small pond. After dominating one segment of your target market, you can expand your coaching business by targeting another niche… if you can handle even more clients.
If you want to go back to [Part 1 of 2] — click here…
The biggest mistake coaches make is trying to target everyone for growing their businesses…
When you’re trying to be all things to all people, you’re not targeting anyone. You’re not going to be relevant to specific market segments. So, you’re more likely to be ignored.
By targeting a broad market, you’re positioning your coaching services as generic. Instead of positioning your business as unique or special, you’ll end up becoming a commodity competing on price.
If you try to target everyone, you’ll end up not having a meaningful impact on anyone. So, your business is doomed to fail.
Here’s a better way…
You need to focus on a narrow target market, called a niche.
By focusing on a tightly defined segment of your target market and serving a niche, you become a specialist instead of a generalist.
There are competitive advantages for your business targeting a narrow market and becoming a niche specialist.
For example…
If you had a heart attack, wouldn’t you prefer to be treated by a heart specialist instead of a regular doctor or general practitioner?
Of course, you would prefer to get a specialist… and you would expect your specialist to charge a lot more than a generalist.
By becoming a niche specialist, you can also expect to be paid generously for solving SPECIFIC problems for your target market. You can deliver dream results for your dream clients. So, you can “wow” them.
A niche specialist is sought after and highly paid… instead of being chosen based on discounted pricing.
By targeting a niche, you can be a big fish in a small pond. You can dominate a segment of your target market.
Here’s why most coaches fail to do this…
Most coaches assume incorrectly that they will limit their potential opportunities and income by specializing in a niche. It’s actually just the opposite.
Once you master one niche… your confidence, credibility and reputation will grow. So, your opportunities and your income will also grow.
After you dominate one niche, you can expand your coaching business by targeting another niche… if you can handle even more clients.
If you focus your coaching business on profitable niche markets, you can increase your impact and income… even if you’re in a crowded market with lots of competitors.
Did you know?
You can attract high-paying coaching clients… EVEN if no one has heard of you. Yes, it’s true.
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