Author: Allie Mendoza

Allie Mendoza is the CEO and Founder of Biz She Loves LLC. I help coaches and service experts attract more clients AUTOMATICALLY. So, they can skyrocket their impact and income... WITHOUT working all the time.

Search Marketers Are Ignoring Call Conversions, Survey Shows

Search Marketers Are Ignoring Call Conversions

Most search marketers are not prioritizing conversions from inbound phone calls. This is a costly mistake. Why? Consumers want the option to call and these calls convert into sales.

Driving more inbound calls and converting these calls need to have a much higher priority for business marketers. Call conversions can have a huge impact on business profits:

  • Inbound phone calls covert at 10-15x the rate for online leads (Source: INVOCA).
  • 47% of Mobile searchers explore other brands when business search advertising do not provide a phone number.
  • In 2013, 30 billion phone calls were made from mobile search alone; 73 billion calls are expected from mobile search in 2018 (Source:  BIA/Kesley).

See infographic below for more  survey results…
 
Search Marketers