Struggling with roller-coaster sales?
Your sales and profits should NOT be a guessing gameâŠ
If you donât know from day-to-day or month-to-month where your income is going to come from, itâs going to be very stressful and demoralizing to run your business. Having a struggling business is just as bad as having a poorly paying job.
Marketing failure can lead to business failure. You can end up FAILING even if you have great products or services. If you donât have a reliable way of getting more sales and profits, your business is doomed to failureâŠ
According to the U.S. Bureau of Labor Statistics (2020), hereâs the failure rate of small businesses:
- 21.9% fail within the first year
- 31.8% fail within the 2 years
- 50.0% fail within the first 5 years
- 65.7% fail within 10 years
Why is the failure rate so high for small businesses?
According to the Global Entrepreneurship Monitor 2018-2019 Global Report, the most common reason given for business failure is lack of profitability.
Cash flow problems lead to 82% of business failure, according to a U.S. Bank study. Cash flow is the lifeblood of your business. Growth requires working capital. Itâs critical for buying inventory and equipment as well as hiring and paying employees.
Itâs hard to build your business when youâre barely making ends meet…
Lack of profitability and cash flow problems are usually due to poor and inconsistent marketing. Theyâre symptoms of marketing failureâŠ
Marketing failure is usually due to entrepreneurs making common mistakes. These mistakes lead to insufficient sales and profits. In turn, they lead to cash flow problemsâŠ
The majority of businesses are struggling to survive…
Most entrepreneurs are living a financial nightmare. Theyâre surviving on credit cards and loans. Some depend on a 9-5 job or a side-hustle to make ends meet.
According to Michael Michalowicz, author of Profit First, many entrepreneurs donât take any salary from their companies⊠but, theyâre one bad month away from bankruptcy.
Eventually, they end up running out of money and failing.
This is tragic…
Most entrepreneurs work really hard to build their businesses. So, whatâs the problem?
Theyâre working really hard, but theyâre doing the WRONG thingsâŠ
Picking the right strategies for marketing is extremely important for becoming successful.
Making the wrong choices can set you back months or years. It can even kill your chances of building a profitable business.
If youâre making any of these marketing mistakes, you need to STOP immediately.
Marketing Failure Can Lead to Business Failure: Most Entrepreneurs Are Making Common Marketing Mistakes. So, They’re Doomed to Failure…
Repeated mistakes can be costly. It’s not just your time, money and energy that will get wasted. Marketing mistakes can keep you from having a profitable business for months or even years!
If you donât learn to fix and avoid common marketing mistakes, they can keep blocking your progress. They can even kill your business.
Do not let that happen to you!
You need to stop using marketing strategies that FAIL to deliver results.
Instead, you need to focus only on reliable, predictable and scalable marketing strategies that can generate sales and profits every day.
For most entrepreneurs this is easier said than done. They usually hang in there⊠even with little to no payoff.
Why?
Most entrepreneurs take pride in working very hard. Itâs considered a badge of honor to double-down and work even harder⊠especially if something is not working.
These business-killing mistakes are based on common marketing misconceptions. Unless you get rid of mistaken beliefs, they will keep blocking your path to profitability and success.
Did you know?
Effective marketing pays you. Itâs not about working harder or longer. It’s about working smarter.
First, weâll discuss common marketing mistakes⊠and how they can keep you from getting more sales and profits. Next weâre going to shift our focus on strategies that can speed-up your resultsâŠ
Weâre also going to discuss how you can MAXIMIZE your sales and profitsâŠ
Mistake #1: Juggling too many INEFFECTIVE marketing strategies⊠and struggling to get more sales.
Stop wasting your time juggling too many INEFFECTIVE marketing strategies. Instead, you need to start marketing smarter. So, you can get more sales and profits⊠WITHOUT working all the time.
Most entrepreneurs are overworked⊠but, theyâre usually underpaid.
Why?
Theyâre using popular but INEFFECTIVE marketing strategies⊠and theyâre failing to get results.
The problem is that there are hundreds of ways to market your products and services⊠and no one can effectively market his/her business in a hundred different ways.
Itâs just not sustainableâŠ
Just like millions of entrepreneurs marketing their own businesses, youâre probably constantly bombarded with an overwhelming amount of information about marketing. It can be very confusing to figure out which strategies can really help your business succeed.
Itâs really tempting to use many strategies⊠but, that can actually hurt your business.
Why?
When you have too much to do⊠when you feel too overwhelmed… itâs hard to do effective marketing consistently.
If you canât consistently get more sales and profits, you wonât have enough cash flow to grow your business. Eventually, your business will dieâŠ
Marketing failure can lead to business failure…
Yes, itâs really unfair⊠but, you can end up FAILING even if you have great products or services!
What can you do?
Instead of trying to use many ineffective marketing strategies and working so hard, you need to change your mindset. You need to focus on the MOST EFFECTIVE way to get MAXIMUM RESULTS.
Mistake #2: Working really hard, but focusing on the WRONG marketing strategies.
Instead of focusing on effective marketing that can generate sales and profits quickly⊠millions of entrepreneurs are spending most of their days creating content for their blogs and sites.
This can involve spending hundreds or thousands of hours blogging, writing articles, creating videos and other contentâŠ
Theyâre hoping that creating lots of content will eventually lead to lots of free traffic from Google and other search engines. Theyâre hoping that their hard work will someday lead to lots of traffic⊠and hopefully, lots of sales.
The SEO strategy is mostly based on âhope marketingâ for many entrepreneurs. So, why is it so popular?
SEO is the most common traffic-generation advice newbies get from marketing gurusâŠ
But, hope is a poor marketing strategyâŠ.
Depending too much on SEO to hopefully get free organic traffic from Google can create lots of problems for you.
Thereâs a lot of competition for getting top ranking on Google and other search enginesâŠ
There are at least 4.83 billion web pages online as of June 22, 2021, according to World Wide Web Size. There are 1.2 billion websites worldwide as of January 2021 (Siteefy.com).
The number of websites and pages competing for search engine ranking just keeps on growingâŠ
The harsh reality is that most entrepreneurs will fail to get top ranking for their blogs and sites on Google and other search engines⊠When traffic never comes, their sales and profits never come. Without any income coming in, they end up giving up⊠disillusioned and demoralized.
Donât let that happen to you!
You need to stop wasting your time, trying and hoping to get free SEO traffic. Creating lots of content is so time-consuming. Itâs like a full-time job in itself. You end up with never having time for anything else.
Itâs just not sustainableâŠ.
The long hours and hard work â especially with little or no payoff â can lead to burnout and despair. You need to avoid marketing methods that fail to deliver results⊠because they keep you overworked and under-paid.
How Do You Get More Sales and ProfitsâŠÂ WITHOUT Working More? Learn These 2 Simple StepsâŠ
Step 1. Apply the 80/20 Rule for Marketing and STOP Wasting Your Time On INEFFECTIVE Marketing Strategies That Fail to Get Results. So, You Can Work Less and Make More.
By taking massive action on 20% of marketing strategies that can generate 80% of your sales and profits, you can focus on the best use of your time, money and resources. Instead of feeling overwhelmed trying to do everything, you can just focus on the most essential marketing strategies that can catapult your business to success.
By applying the 80/20 Rule or Paretoâs Principle to your business marketing, you can limit yourself to the MOST ESSENTIAL marketing strategies.
You can focus on 20% of marketing strategies that can generate 80% of your results. So, you can avoid wasting a lot of time, money and resources. Instead, you can make more and work less.
How to Apply the 80/20 Rule to Your Business Marketing
Hereâs a brief backgroundâŠ
The 80/20 Rule is based on an observation by an Italian economist, Vilfredo Pareto (1848-1923). He made the observation that 20% of the people of Italy owned 80% of its wealth.
Since Paretoâs time, other studies have also shown that in other areas of life, 80% of results are generated by 20% of activities. The 80/20 Rule also applies to business marketing.
A huge advantage of applying the 80/20 Rule is that you can avoid wasting a lot of time and money by NOT doing 80% of the marketing activities that will only generate 20% of your results.
This makes it a lot easier for you to focus on the few essential activities that can generate the bulk of your incomeâŠ
By taking massive action on 20% of marketing strategies that can generate 80% of your sales and profits, you can focus on the best use of your time, money and resources.
Instead of feeling overwhelmed trying to do everything, you can just focus on the most essential marketing strategies that can catapult your business to success.
Step 2. START Using the Power of Leverage to MAXIMIZE Your Sales and Profits
If you donât have an effective way to generate sales and profits CONSISTENTLY, your business is doomed to failureâŠ
The best kept secret of successful entrepreneurs is leverage.
Leverage is the difference between a struggling and successful business.
Leverage is about focusing your time, money and resources on what can make the biggest impact on your business.
Effective marketing can offer the biggest leverage in any business. Even a small improvement in marketing can have a MULTIPLYING effect on your sales and profits.
Effective marketing pays you. When you implement an automated marketing system working for your business, youâre putting into action a RELIABLE and REPEATABLE process that pays for itself. So, itâs FREE. It also brings in a steady stream of sales and profits day after day… month after month.
When you put into action an automated marketing system that generates sales and profits for your business, youâre applying the 80/20 Rule. This enables you to be laser-focused on 20% of marketing activities that can generate 80% of your results.
Did you know?
ONE profitable marketing campaign can transform your businessâŠ
Once you have even just a SINGLE marketing process bringing you more sales and profits every day⊠your business and your life can change dramatically.
Every business needs a revenue engine. If you donât have a way of generating revenue consistently⊠your business will end up running out of money and fail.
Automated Marketing System = Revenue Engine
Having an automated marketing system working for your business is essential for your success. Why? When you have a reliable revenue engine, you also have a powerful business growth accelerator.