The key to success for any digital marketing strategy is understanding your target market.
What do you need to know about potential buyers in your target market?
- Who are they? Are they boomers, parents, teachers, students, doctors, etc.
- What do they do for fun? Are they fitness fanatics, golfers, book lovers, etc.
- Where are they? Are they in your local community living in other countries?
- What offer will appeal to them? Will they buy if you offer them coupons, free shipping, discounts, etc.
- What devices do they use to stay connected with family and friends?
- What do they do online? Do they like to watch videos, read, shop or browse online?
Check out the infographic below to learn more…
Digital Marketing Strategy: Understanding Your Target Market
Credit: Splash Omnimedia.