Using Email Marketing Strategies? Get Statistics and Best Practices

Email marketing strategies are essential for growing your business.

Why?

Over 90% of your website visitors are NOT converted to customers.

Yes, it’s true…

Hardly anyone ever buys anything after visiting a website once. Studies have shown that it takes a typical internet user up to 7 visits to a website before buying anything.

Effective email marketing strategies can help you increase your sales and build relationships with your customers. They can help you grow your business faster.

Even if you’re driving massive traffic to your website… most of your one-time visitors will NEVER buy from you!

What can you do?

If you can get your prospect’s email and you can establish a permission-based relationship using email marketing campaigns, you can have MULTIPLE chances to make a sale… instead of having a one-time shot of getting your website visitor to buy.

It’s extremely important to build your email list and nurture your subscribers. By turning one-time website visitors into ready-to-buy repeat customers, you can increase your sales and dramatically increase your income.

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Using Email Marketing Strategies? Here Are Useful Statistics and Best Practices

• Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista, 2021)
• There are 4 billion daily email users.
• 77% of marketers have seen an increase in email engagement over the last 12 months.
• Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista, 2021)
• There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
• More than 306 billion emails are sent and received each day. (Statista, 2021)
• 64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
• Globally, Fridays see the highest email open rates (nearly 19%), compared to the lowest open rates (17%) on Saturdays. (Campaign Monitor, 2021)
• The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)
• 33% of marketers send weekly emails and 26% send emails multiple times per month. (Databox, 2022)
• 50% of people buy from marketing emails at least once per month. (Salecycle, 2022)
• More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. (GetResponse, 2020)
• Nearly 22% of all email campaigns are opened within the first hour of sending. (GetResponse, 2020)
• 59% of respondents say that marketing emails have influenced their purchases. (Salecycle, 2022)
• 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning. (OptinMonster, 2020) 84.3% of consumers say they check their emails at least once a day. (Pathwire, 2021)
• Email is the leading way consumers in the U.S. discover coupons from brands.  (Statista, 2021)
• Recognizing a sender is the most important factor in deciding to open an email, followed by actually having the time to read an email.  (Pathwire, 2021)
• 74% of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. (Bluecore, 2021)
• The most significant steps marketers take to champion accessibility when creating their emails is writing short, descriptive subject lines, making links and buttons easy to see, and keeping paragraphs short and simple. (Pathwire, 2021)
• Fridays have the highest email open rates (nearly 19%), compared to the lowest open rates (17%) on Saturdays. (Campaign Monitor, 2021)

Want a World-Class Email Marketing Solution? You Can Check Out GrooveMail™ Autoresponder and Get Started for FREE

Effective email marketing can help you increase your sales and build relationships with your customers. It can help you grow your business faster.

If you want a a world-class email marketing solution, check out the GrooveMail™ autoresponder. It has multiple features, including tag for automation, text and voice broadcasting as well as traditional mail features.

You can easily create automated campaigns, workflows, broadcasts, follow-ups, sales emails, cart abandons and more.

GrooveMail™ is part of the Groove software platform. It allows you to create email marketing funnels as well as other sales and marketing funnels.